Day old chicks are initially reared in temperature controlled brooder units until 28 days old when they are moved to free range units. These are either straw bale shacks or special chicken arks. Here they are allowed to roam grassy fields yet have the protection from predators and the elements in their specialist housing. Birds are fed a low density GM free, additive and antibiotic free diet to allow slower growth, greater maturity and better flavour. Birds are reared in small flocks to reduce stress and increase freedom. A simple diet, greater maturity and a natural environment produces a happier, better tasting chicken.